It’s a proven fact — when it comes to increasing community exposure and capturing your share of the profits — advertising works. By actively promoting your product or service through advertising, you can generate the sales you need to make your business a success.
When you use effective advertising, you can:
INVEST IN SUCCESS
Research has shown that advertising offers long-term advantages. A study of more than 3,000 companies revealed that businesses that did not advertise grew at half the rate of those businesses that advertised regularly, while those who maintained or expanded their advertising experienced a sales increase of up to 100 percent within 5 years.
CREATE STORE TRAFFIC
Getting customers through the door is the first step to making a sale. By advertising your products or services you can increase your customer base and make the sales you need to succeed.
ATTRACT NEW CUSTOMERS
As most communities experience a growth in transient populations, the increasing number of potential buyers that move into your area offer your business new market opportunities that promise greater revenues.
ENCOURAGE NEW CUSTOMERS
Although prices and service influence customers, advertising will enable you to outstride the competition and keep your business in the public eye.
GENERATE CONTINUOUS BUSINESS
Only advertising can provide you with the opportunity to reach thousands of customers at a time. This opens your door to more sales each and every day.
BUILD A BETTER IMAGE FOR YOUR BUSINESS
With advertising your business becomes a vital presence in the community. The image you create through advertising increases your visibility and brings you respect among your peers and your customers.